Two years after Elon Musk’s acquisition of Twitter (now X), the platform’s increasing reliance on bots and its polarizing shift in political tone have led to an exodus of users and advertisers. Meanwhile, alternative platforms like Threads and Bluesky are seizing the opportunity to grow their communities and, potentially, their advertising capabilities. Bluesky Rises Bluesky, co-founded by former Twitter CEO …
Graphic design might seem like a subtle art, but as the Philadelphia 76ers recently discovered, the smallest details can create the biggest headlines. During a game last Sunday, a tweet showcasing the team’s final score had fans laughing—and cringing—over a hilarious kerning fail that turned “final” into, well…something far less family-friendly. The Anatomy of a Design Fail The error stemmed …
In today’s digital landscape, safeguarding your brand’s online reputation is non-negotiable. From ad placements to social media campaigns, understanding brand safety is crucial for maintaining trust with your audience while navigating potential risks. This guide will help you build a robust brand safety plan for 2025, with actionable insights and best practices to keep your brand secure. What is Brand …
In the fast-paced world of Instagram, engagement is the key to building a loyal community and amplifying your brand. But how do you stand out and make meaningful connections in 2025? From interactive stories to collaborating with creators, we’re sharing 13 game-changing strategies to elevate your Instagram presence. What Does Instagram Engagement Mean? Instagram engagement measures how your audience interacts …
Mastering short-form video creation on TikTok is essential for businesses and creators aiming to captivate new audiences and drive meaningful engagement. TikTok’s unique format rewards creativity, offering incredible opportunities to connect with users in authentic, impactful ways. This guide breaks down the essentials of creating high-engagement TikTok videos, empowering you to stand out and achieve your business goals. Why Great …
Establishing your business as a trusted authority in your industry is a powerful way to grow. When your website becomes a go-to resource for valuable insights, not only do you attract more visitors, but you also build trust, increase conversions, and boost sales. The secret? A strategic approach to content creation called content pillars. This guide will show you how …
Late-night scrolling and online shopping are officially colliding. TikTok Shop, the e-commerce arm of the popular social media platform, is rapidly gaining traction and becoming a hotspot for both retailers and consumers. With record-breaking numbers during the holiday season, it’s clear TikTok Shop is carving out its space in the e-commerce world. But what does this mean for small businesses? …
Vidhya Srinivasan, Vice President and General Manager of Ads at Google, recently delivered a compelling keynote at the 2024 Cannes Lions International Festival of Creativity. Dressed in a striking hot pink dress, she stood on the Palais stage in front of a commanding backdrop that proclaimed “This is your moment.” During her speech, Srinivasan explored the transformative impact of artificial …
As the holiday season approaches, marketers face a unique challenge: understanding and navigating the diverse mindsets of today’s shoppers. No longer driven solely by impulse, consumers have become strategic in their shopping habits, making informed decisions well ahead of time. This shift requires brands to adapt their marketing strategies to resonate with shoppers throughout the year, not just during peak …
This blog post highlights the exciting advancements Google Ads is making with the power of Artificial Intelligence (AI). Here are the key takeaways: Overall, Google Ads with AI empowers businesses to: These advancements are designed to work alongside human creativity, not replace it. Google is committed to a thoughtful rollout with an emphasis on user feedback.