A real estate team in a seasonal vacation city wanted to have a steady cost effective stream of leads year round. This was a challenging project as we had two major hurdles in front of us.
First, we had to contend with a seasonal interest in property and second, we were marketing in a platform that other agents use to acquire leads.
Beyond those two challenges, we also had to contend with a client that was not sure of there own CPA (Cost per Acquisition) and lead life cycle.
We worked with the client to identify their actual CPA. By doing this, we were able to establish a benchmark for acquiring new leads to the business versus traditional methods like print media. With a benchmark identified on lead generation, we started to run advertising campaigns on a new marketing platform.
Our way of tackling this issue was to create a year-round systematic campaign. By doing this we were able to combat the seasonal nature of the area…
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of…
Labor Day is barely in the rearview mirror before holiday inquiries start flooding in. If…
The event is over, the venue is cleared, and the thank-you emails are sent. For…
The ask used to be optional. A client might mention they'd "love" compostable cups or…
Most event managers treat post-event content as an afterthought, a recap post, maybe a thank-you…
For years, event social media has followed the same playbook: announce, hype, sell, repeat. But…
This website uses cookies.