Ava Cook

Fall Is Booking Season. Are You Actually Competing For It?

Summer procrastinators are done stalling. Right now, they're deciding who gets their fall event, and if your marketing has been…

8 hours ago

Vendor Price Creep Is Coming, Lock In Your Rates Now

Every fall, the same thing happens. Vendors watch their calendars fill up, feel the leverage shift, and quietly start padding…

1 week ago

The Post-Summer Slump Is a Content Opportunity, If You Stop Selling

Summer's over, the event calendar has a lull before the holiday rush, and a lot of local businesses respond by…

1 week ago

Sustainability Isn't a Bonus Anymore, It's a Booking Filter

As holiday event season ramps up, more clients are asking sustainability questions before they sign a contract, not after. It's…

1 week ago

Beat the Burnout: Staffing Smart for Peak Event Season

Peak season is when event managers make the most money, and lose the most people. If your team is already…

3 weeks ago

Voting Day: Go Make It Happen

Quick tip: polls are open right now, 7 a.m. to 7 p.m., so there's still plenty of time to vote…

4 weeks ago

Stop Selling Tickets. Start Building Community.

Most event managers treat social media like a countdown clock: post the date, post a reminder, post "last chance," repeat.…

1 month ago

Your Slow Season Is Costing You Clients

The gap between summer wrap-up and holiday bookings feels like a breather. It isn't. It's a decision point, and most…

1 month ago

The Pre-Event Expectations Call: A Script That Prevents 80% of Client Complaints

Most client complaints don't happen because something went wrong at the event. They happen because the client expected something different…

2 months ago

Fall Vendor & Logistics Prep: Why Waiting Costs You the Season

Fall isn't just busy for event managers, it's the season where the calendar fills up before most people realize it's…

2 months ago

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