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Saturday, October 28th, 2017

Digital Media Boot Camp: Planning & Strategy

Beginner / Intermediate

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Speakers   |   Day 1 - Schedule   |   Day 2 - Schedule

8 - 9am - Check-In / Baci Trattoria Breakfast

9 - 9:30 - Intro for the Day - Today is about bringing you into the digital fold. (Stacy Cook - Vero Beach Marketing)

9:30 - 10:45 - Track 1

Marketing: Creating a Simple Marketing Plan (Kimball Stadler - Top Dog Performance) / (Stacy Cook - Vero Beach Marketing)

Attend this session if you are interested in getting a marketing plan together but really have no clue where to start.  It's okay if you feel overwhelmed with all the marketing tactics you think you need to be doing.  Let's start with a few important bite size pieces and build:

• What kind of marketing does my business ready need? Branding, Leads and/or Sales?
• Define your "customer experience" and "customer audience".
• Discover the marketing basics you need to have in place. Your foundation.
• Plan, Timelines, Budget, Content Schedule

10:45 - 11 - Break

11 - 12:30 - Track 2 A - Facebook Business Kickstarter (Stacy Cook - Vero Beach Marketing)

11 - 12:30 - Track 2 B - Marketing: What Materials to Have in Place (Kimball Stadler - Top Dog Performance)

12:30 - 1:30 - The Barefoot Cafe Lunch - Dissecting The Vero Marketing Summit Marketing Campaign

1:30 - 2 - Track 3 A - Google Business Kickstarter (Stacy Cook - Vero Beach Marketing)

1:30 - 2 - Track 3 B - LinkedIn: It's Time to Work Your Profile (Kimball Stadler - Top Dog Performance)

2 - 2:15 - Break

2:15 - 3:30 - Track 4 A - The Importance of a Photos & Photography (Thomas Miller - Vero Beach Foodie)

2:15 - 3:30 - Track 4 B - Canva: Fire Your Graphic Designer (Kimball Stadler - Top Dog Performance)

3:30 - 3:45 - Break

3:45 - 5pm - Track 5 A - Getting Started with WordPress (Stacy Cook - Vero Beach Marketing)

3:45 - 5pm - Track 5 B - Podcasting: for your Business (Kimball Stadler - Top Dog Performance)

5 - X - Happy Hour (Beer and Wine Included)

** Schedule Subject to Change **