Grow your audience, sell more tickets, and keep them coming back on autopilot.
Running a local theater or hosting events across the season? You don't need more emails, just smarter ones. A simple drip campaign can quietly do the heavy lifting for you: build anticipation, remind people to buy tickets, and fill your seats night after night.
Instead of blasting one email before opening night, let a set-it-and-forget-it series do the work while you focus on your show.
Why Drip Campaigns Work
Sample Drip Sequence - "Little Shop of Horrors" at Riverside Theater
Upload your full event calendar once, and use it all season long.
10 Days Before Opening
Subject: The Show's About to Begin - Grab Your Seats for Little Shop of Horrors
Body: Share a short show summary, ticket link, and the full list of dates. Let readers plan ahead.
1 Day Before Opening
Subject: Little Shop of Horrors Opens Tomorrow - It's Not Too Late to Book
Body: Add urgency. Include a rehearsal photo or sneak peek clip. Remind them of future showtimes.
3 Days After Opening
Subject: See Why Everyone's Talking About Little Shop of Horrors
Body: Share a review, audience reaction, or cast spotlight. Offer remaining show dates to keep the buzz alive.
Bonus Tip: Segment your email list
Send one version to frequent theatergoers and another to first-timers or lapsed attendees. Personalized emails lead to higher ticket sales.
The Right Tool: Flodesk
We recommend Flodesk, a beautifully simple email platform built for creative small businesses. No tech skills required.
Vero Vine Exclusive Offer
Get 50% off your Flodesk subscription
Just $19/month for your first year (normally $38)
Use promo code: VEROVINE50 at flodesk.com
Need Help Setting It Up?
We've got you. From writing the emails to building the automations, we can do it all, or show you how to do it yourself.
Contact:
stacy@verobeachmarketing.com
772-233-6869
Let's pack your season, one smart email at a time.
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