Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.
That's why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.
Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending -- which ranges from $50 to $5,000 -- and data showing that Facebook is still the preferred social media channel for 62% of marketers.
Copy and Image provided by Search Engine Journal.
Want to know where things stand in other areas of digital marketing? Read on to learn more.
Florida event managers don’t ask whether weather will interfere. They ask how much. Hurricane season…
For nine years, a Vero Vine photo contest was almost always running somewhere in Indian…
A quick guide for local event managers: how to get your holiday event listed on…
Five numbers that turn a post-event recap into a case for next year's budget, with…
What's actually published on wedding and gala costs in Indian River County: a $61 marriage…
If you manage events for a venue, a nonprofit, a festival series, or a full…
This website uses cookies.