Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.
That's why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.
Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending -- which ranges from $50 to $5,000 -- and data showing that Facebook is still the preferred social media channel for 62% of marketers.
Copy and Image provided by Search Engine Journal.
Want to know where things stand in other areas of digital marketing? Read on to learn more.
The gap between summer wrap-up and holiday bookings feels like a breather. It isn't. It's…
Most client complaints don't happen because something went wrong at the event. They happen because…
Fall isn't just busy for event managers, it's the season where the calendar fills up…
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of…
Labor Day is barely in the rearview mirror before holiday inquiries start flooding in. If…
The event is over, the venue is cleared, and the thank-you emails are sent. For…
This website uses cookies.