Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.
That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.
Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers.
Copy and Image provided by Search Engine Journal.
Want to know where things stand in other areas of digital marketing? Read on to learn more.
AI-powered image generation is revolutionizing content creation, making it easier than ever to produce high-quality…
Content marketing is constantly evolving, and staying ahead requires adapting to new trends and technologies.…
Your Instagram bio link is one of the most valuable tools in your social media…
The latest image dimensions for major social media platforms, including Instagram, X (formerly Twitter), Facebook,…
Today, businesses must have a strong digital media presence to stand out from competitors. At…
In today's fast-paced digital landscape, event marketing data is invaluable. Understanding attendee behavior and optimizing…
This website uses cookies.