Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your sequenced ads. Video ad sequencing has been shown to drive up to 74% lift in ad recall.
The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly from the Google experts who develop, analyze, and oversee their creation. Get the latest techniques from the experts who understand them best.