In 2020, I was leading communications for Kellogg’s RxBar. That was the year the brand announced its plan to observe Juneteenth. Watching employees from a range of backgrounds connect with and celebrate Black culture was a powerful thing. The response was so inspiring; it’s part of why I jumped at the chance to lead the new Kellogg Cultural & Inclusion Acceleration Plan in Marketing. I couldn’t wait to scale what I’d seen.
The program has achieved meaningful change in a surprisingly short time, thanks to the efforts of a cross-functional team. Our initiative’s early wins prove that if a century-old CPG brand can transform its marketing processes in a matter of months, anyone can. Here’s how.