With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends …
How an E-Commerce Company Used Deep Links to Boost its Checkouts by 126%
The marketing objective Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences that make it easy to make purchases quickly and get things done. That’s why delivering …
Effective Ads with Behavioral Science
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. …
Trends & Insights: Future of Retail Report
Retailers often wonder which of today’s trends foretell the future. While prediction is never an exact science, find out what our researchers are seeing. The one thing we’re certain about in retail is that there’s not …
Award-Winning Video Ad Trends & Insights
As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use …
3 Ways Top Brands are Using Connected TV to Increase Reach and Drive Results
CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of …
5 Pillars of a Holistic Marketing Measurement Plan
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll …
Pivots from the Pandemic that are Here to Stay
“It’s been a full year since the World Health Organization declared COVID a global pandemic. A full year since much of the world went into lockdown. A full year of setbacks and pivots, struggles and …
Diversity & Inclusion Trends in Advertising
Recently, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the industry is making strides in presenting a …
5 Pillars of a Holistic Marketing Measurement Plan
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll …