Welcome to the virtual showroom, where brands bring their stores to their shoppers.
As foot traffic remains unreliable, more and more brands are leaning into immersive shopping interfaces. Using augmented reality (AR), online stores are delivering in-store experiences — and the results speak for themselves. More than 90% of Americans currently use, or would consider using, AR for shopping. And 98% of those who have used AR while shopping found it helpful. Find out how the online store is upping its retail-therapy game. Discover augmented reality retail
“Using our cameras to help us with our day-to-day activities makes sense at a fundamental human level. We are visual beings — by some estimates, 30% of the neurons in the cortex of our brain are for vision.” — Aparna Chennapragada, VP, Google Lens and Consumer Shopping