In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply preserving performance isn't enough. Marketers are actively seeking opportunities to enhance marketing efforts further, all while keeping the same high standard for privacy.
Earlier this year, we released our recommendations for what marketers should include in their 2021 measurement plan. We heard from many of you that it was a helpful resource to have while planning your annual measurement priorities.
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