In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply preserving performance isn't enough. Marketers are actively seeking opportunities to enhance marketing efforts further, all while keeping the same high standard for privacy.
Earlier this year, we released our recommendations for what marketers should include in their 2021 measurement plan. We heard from many of you that it was a helpful resource to have while planning your annual measurement priorities.
Quick tip: polls are open right now, 7 a.m. to 7 p.m., so there's still…
Most event managers treat social media like a countdown clock: post the date, post a…
The gap between summer wrap-up and holiday bookings feels like a breather. It isn't. It's…
Most client complaints don't happen because something went wrong at the event. They happen because…
Fall isn't just busy for event managers, it's the season where the calendar fills up…
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of…
This website uses cookies.