Categories: Tips & Tricks

Connected TV Viewership Research & Trends

The explosive rise of connected television has changed how, when, and why people seek content on the big screen 

With the proliferation of connected TV (CTV), more and more people have made the TV screen their device of choice for all video. But a return to the TV screen is hardly a return to traditional media. In fact, it represents a dramatic change in how people engage with digital video. Explore the new trends shaping viewing habits.

Sixty percent of survey respondents say their definition of TV includes streaming services like Netflix, Hulu, and YouTube, and only 15% say TV must be professionally produced.

stacy

Share
Published by
stacy

Recent Posts

Winter Events: Get Ahead While It's Still Easy

September might feel early for winter planning, but that's exactly what makes it the best…

6 days ago

Getting Your Event on the Calendar Just Got Easier

Tired of digging through submission forms every time you need to list an event? There's…

2 weeks ago

Fall Is Booking Season. Are You Actually Competing For It?

Summer procrastinators are done stalling. Right now, they're deciding who gets their fall event, and…

3 weeks ago

Vendor Price Creep Is Coming, Lock In Your Rates Now

Every fall, the same thing happens. Vendors watch their calendars fill up, feel the leverage…

4 weeks ago

The Post-Summer Slump Is a Content Opportunity, If You Stop Selling

Summer's over, the event calendar has a lull before the holiday rush, and a lot…

4 weeks ago

Sustainability Isn't a Bonus Anymore, It's a Booking Filter

As holiday event season ramps up, more clients are asking sustainability questions before they sign…

4 weeks ago

This website uses cookies.