Categories: Case Studies

Case Study – Healthcare Company

Situation

Healthcare Company is an online doctor referral service that connects patients with doctors and insurance plans. The demand for lead generation is essential for the business to function. The website is focused on connecting consumers with healthcare solutions and issues. The challenge was to bring in enough leads at a low enough cost per acquisition for the model to work.

When we were brought in, the client had mastered lead generation funnels for one type of client but was struggling to bring the Cost per Acquisition (CPA) down below $250. Our challenge was to create new lead opportunities covering different procedures and specialties at a cost per acquisition of $150 a lead within a 35-mile radius of the clinic where procedures would be performed. Our goal was to generate 20 leads in month one and 40 leads during month two.

Solution

During analysis of the current lead funnels, we realized the cost of traditional media was inflating the CPA. This was especially true in crowded urban markets. We tackled the lead generation problem by implementing a new strategy using Facebook’s advertising platform. We initially focused on one general procedure and we were producing leads within the first 30 days at $60 CPA…

Click to Download Full Report

Vero Beach Marketing _ Case Study _ Healthcare Company

stacy

Recent Posts

Longer TikToks Are Winning: Why Extended Videos Get More Views

Surprise! Longer TikTok videos are taking the lead in views and watch time. While short,…

2 weeks ago

B2B Marketing on TikTok and What You Need to Know

As TikTok continues to dominate social media trends, businesses must pay attention — including B2B…

2 weeks ago

How to Add a Link to Your TikTok Bio to Drive Traffic & Sales

Your TikTok bio is more than just a place to introduce yourself—it’s a powerful tool…

4 weeks ago

How the Instagram Algorithm Works in 2025 (and How to Make It Work for Your Business)

As social media continues to evolve, understanding how the Instagram algorithm works is crucial for…

4 weeks ago

5 Ways Your Business Can Beat the Attention Recession and Boost Engagement

In today’s fast-paced world, the average attention span has dropped significantly—from 75 seconds in 2012…

4 weeks ago

Best AI Image Generation Tools for 2025: Transform Your Content with Stunning Visuals

AI-powered image generation is revolutionizing content creation, making it easier than ever to produce high-quality…

1 month ago

This website uses cookies.