As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use in your own video marketing.
Over 120 million people watch YouTube and YouTube TV on their television screens. Streaming video is now firmly in the mainstream, and advertisers need to adapt to changing consumer behavior.
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of…
Labor Day is barely in the rearview mirror before holiday inquiries start flooding in. If…
The event is over, the venue is cleared, and the thank-you emails are sent. For…
The ask used to be optional. A client might mention they'd "love" compostable cups or…
Most event managers treat post-event content as an afterthought, a recap post, maybe a thank-you…
For years, event social media has followed the same playbook: announce, hype, sell, repeat. But…
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