If we’ve learned anything from each pivot and zigzag over the past 18 months, it’s that things can — and…
The key to great marketing is reaching the right person at the right time with the right message. While that’s…
It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks.…
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.…
In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were…
• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of…
Tennis champion Venus Williams and Stephanie Morimoto, owner and CEO of skin care brand Asutra, have more than being entrepreneurs…
Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have…
Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your…
As a result of COVID-19, we have seen immense growth in customers’ online intent, accelerating an underlying trend of consumers moving…
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