31 Companies with Memorable Slogans & Taglines

Crafting a slogan or tagline that sticks is no easy feat, but when done right, it becomes the voice of your brand. Here’s a fresh take on 31 standout slogans and taglines that have left a lasting impression, along with insights into what makes them so effective.

What’s the Difference Between a Slogan and a Tagline?

• Slogan: A slogan often ties to a specific campaign or product and emphasizes the benefits or mission behind it.
• Tagline: A tagline defines the overarching identity of a brand, often focusing on its unique personality or promise.

Both play a vital role in branding, but their purposes differ: slogans sell; taglines resonate.

Characteristics of Great Slogans and Taglines

1. Memorable: Easy to recall, even years later.
2. Focused on Benefits: Showcases what the product or service delivers.
3. Differentiates the Brand: Highlights unique qualities.
4. Emotionally Engaging: Creates a connection with the audience.
5. Simple and Clear: A few well-chosen words that pack a punch.

31 Iconic Slogans & Taglines

Here’s a curated list of slogans and taglines that have stood the test of time:

1. Nike: Just Do It
   Inspiring action, it redefines athleticism as a mindset.

2. Apple: Think Different
   A bold call for creativity and innovation.

3. L’Oréal: Because You’re Worth It
   An empowering statement focused on self-worth.

4. McDonald’s: I’m Lovin’ It
   Simple, catchy, and universally relatable.

5. Dunkin’: America Runs on Dunkin’
   Connects the brand to energy and daily routines.

6. Toyota: Let’s Go Places
   A dual-purpose invitation to adventure and innovation.

7. The U.S. Marine Corps: The Few. The Proud. The Marines.
   Evoking exclusivity and honor.

8. De Beers: A Diamond is Forever
   Tying love and eternity to a product.

9. Meow Mix: Tastes So Good, Cats Ask for It by Name
   A playful nod to pets’ love for the product.

10. M&M’s: Melts in Your Mouth, Not in Your Hands
    Focusing on convenience and quality.

11. MasterCard: There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard.
    A brilliant mix of emotion and practicality.

12. Allstate: You’re in Good Hands
    Builds trust and reliability.

13. Target: Expect More. Pay Less.
    Highlights premium quality at competitive prices.

14. Bounty: The Quicker Picker Upper
    Fun to say, hard to forget.

15. Lay’s: Betcha Can’t Eat Just One
    Emphasizing the irresistible nature of their product.

16. Capital One: What’s in Your Wallet?
    Personalizes the brand’s appeal.

17. BMW: Sheer Driving Pleasure
    Evokes excitement and premium quality.

18. State Farm: Like a Good Neighbor, State Farm is There.
    Reinforces community and support.

19. Maybelline: Maybe She’s Born With It. Maybe It’s Maybelline.
    Ties beauty to confidence and possibility.

20. Ronseal: It Does Exactly What It Says on the Tin.
    Celebrates reliability with no frills.

21. General Electric: Imagination at Work
    Merges creativity and innovation seamlessly.

22. California Milk Processor Board: Got Milk?
    A simple, unforgettable phrase that became a cultural phenomenon.

23. Pirelli: Power is Nothing Without Control
    Combines performance and safety.

24. Taco Bell: Live Más
    Encourages living life to the fullest, tacos in hand.

25. VRBO: Where Families Travel Better Together
    A niche focus that sets them apart in the vacation rental space.

26. Dollar Shave Club: Shave Time. Shave Money.
    A clever pun showcasing convenience and value.

27. HobNobs: One Nibble and You’re Nobbled
    Fun, quirky, and unforgettable.

28. Tesco: Every Little Helps
    A modest yet impactful tagline that reflects customer support.

29. The New York Times: All the News That’s Fit to Print
    A promise of credibility and importance.

30. Reese’s: Two Great Tastes That Taste Great Together
    Highlights the product’s unique combination.

31. The Mosaic Company: We Help the World Grow the Food It Needs
    A mission-driven statement emphasizing global impact.

Why It Matters

A well-crafted slogan or tagline serves as a cornerstone of a brand’s identity. It’s the first impression and often the lasting memory for consumers. If you’re crafting your own, aim for clarity, emotion, and alignment with your brand values.

Make your message concise, catchy, and classic. After all, the right words can make all the difference.