No matter how exciting your event is, small missteps in marketing and communication can quietly chip away at your attendance numbers. The good news? These common mistakes are easy to correct once you know what to look for. Here are three attendee-losing errors and how to avoid them.
1. Missing or Hard-to-Find Event Details
Why it’s costing you:
If people have to hunt for basic info such as the date, time, location, or ticket price, they’re more likely going to give up and move on. Confusion creates friction, and friction costs attendees.
How to fix it:
Always list the who, what, where, and when clearly at the top of your event description. Double check that your event is listed on all your platforms. These include the (website, Facebook, Eventbrite, Vero Vine calendar) and make sure that all the details match. Lastly, consider using a graphic flyer with all the key details for social media posts to make it easier to digest at a glance.
2. Not Linking to Tickets or RSVP Options
Why it’s costing you:
You’ve piqued their interest and that’s great! But if there’s no direct link to sign up, buy tickets, or RSVP, you’ve created a dead end. Many people won’t take the extra step to search for a link elsewhere.
How to fix it:
Always include a clear call-to-action. Some examples being :“Click here to get your tickets” or “Reserve your spot now.” Make sure the link is easy to spot, works properly, and opens in a new tab to keep users from bouncing off your page entirely. Also, for physical events with limited space, create a sense of urgency: “Spots are filling fast!”
3. Promoting Too Late (or Only One Time!)
Why it’s costing you:
Many event managers wait until a few days before the event to start promoting or post once and never follow up. But people need reminders. They also need time to plan, especially for weekend events.
How to fix it:
Start promoting 2–3 weeks in advance (or even earlier for larger events).
Use a promotion schedule: an announcement, a “sneak peek,” a countdown post, and a final-day reminder. Use your email list, social media, and free local calendars like Vero Vine’s Event Calendar to build buzz across multiple channels.
The ask used to be optional. A client might mention they'd "love" compostable cups or…
Most event managers treat post-event content as an afterthought, a recap post, maybe a thank-you…
For years, event social media has followed the same playbook: announce, hype, sell, repeat. But…
The events industry has entered a new phase of maturity. After years of experimentation and…
Artificial intelligence is no longer a futuristic concept reserved for Silicon Valley boardrooms. For event…
The event industry has always been about creating memorable human connections, but the tools we…
This website uses cookies.