Tag Archives: facebook

Infographic: 2017 State of Digital Marketing

Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.

That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.

To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.

Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers.

Copy and Image provided by Search Engine Journal.

Want to know where things stand in other areas of digital marketing? Read on to learn more.

Facebook Non-Profit May 31st Update

Facebook announced it is making changes to help organizations like yours find new supporters and stay connected. They have developed a new Page template for nonprofits with buttons and tabs that they think will be successful for your page.

The template is designed to show your most important content and make it easier for people to take action, like create a fundraiser. The new template emphasizes tabs for photos, events and more. According to Facebook, there is nothing you need to do now. You’ll see this change applied on May 31. You can always choose another template and make more changes later in Settings.

A Facebook Mathematical Breakdown

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Do you know what your Facebook post average impressions (views) are? On average it is 10%.

If your Facebook page has 1,000 fans, only 100 of “your” fans are seeing your posts unless you create REALLY engaging posts. This is due to the Facebook algorithm change made when boosting was introduced. This is where Facebook started requiring money to reach “your” fans.

Your event post on Vero Vine will earn you a minumum of 20,000 views a month on the calendar. The weekly email will earn you over 500 views a week.

Unless you are spending money boosting to audiences on Facebook and/or Google you will never reach the audience you can reach on Vero Vine. A single event submissions earns you thousands of views for Free. You would have to post to Facebook 10 times, make 10 posts for your event and still you would receive less event impressions.