Tag Archives: email lists

A Great Example of Remarketing

A Great Example of Remarketing

Some of you may know I was visiting New Orleans this past week.

It was for business and pleasure. I went to the Lower 9th Ward, saw the levy, of course the French Quarter, mostly ate my favorite foods, created a new favorite, Shrimp Etoufee atop French Fries. While driving around a friend mentions using and enjoying Blue Apron, how if he invited me I would get a week of Free food. I gave him my email and he registered me. I got the email but after a few days of traveling that email was 50+ deep in my inbox. A few days later of course, I had forgotten about this car conversation completely.

Facebook

Now I am back and checking my Facebook and BOOM. This article appears in my feed. I clicked it without hesitation, I never even saw “sponsored”. I was fixated on the Brand Name, the Headline and that colorful unique photo. I am a savvy digital media marketer and even I fell for this. Hook, Line and Sinker.

Because… REMARKETING WORKS! Read the Blue Apron Article.

I still hadn’t activated my account from the email yet while stopping to write this article. I was looking up my IP address and BAM they got me in Google too…

What Is My IP The IP Address Experts WhatIsMyIP.com ®

The cool thing is here is that with conversion tracking installed the ads will stop once I do finally signup. This way they are not wasting ad dollars on existing customers etc. This is a great feature in both Google and Facebook for controlling the budget. Notice how by continuing to wait, I am further in on the funnel and now getting $20 Off offer.

Remarketing is all around us every day at work, on our mobile and yes, even on vacation. You may be seeing these ads and think to yourself Blue Apron is a National brand, they must have big budgets, this type of advertising is out of my reach. It is not.

Blue Apron uses Google Adwords, they use the same tools that you or I would use when we log into your account at http://adwords.google.com.  Here below are two articles to help you get started…

Setting Up Email and Phone Lists is Easy

Setting Up Email & Phone Lists is Easy

Ok, so you have been doing business for years, or maybe you haven’t been in business long but you have a list from DBPR or emails from your web site, MailChimp, Constant Contact, phone numbers from a conference or even your caller-id. Maybe you read my article “Growth Hacking Your Email Newsletter via Your WIFI Hotspot” and are using your WiFI to collect emails. Whatever the method, you know they are valuable but what do you do with them?

Cold Calling? Spamming? You know cold calling doesn’t work on you, why would it work when you try? You can’t spam for fear of going to jail due to CANSPAM laws. So what can you do? Definitely do not import this to MailChimp or Constant Contact.

You can serve Display Ads on…

#1 – Facebook

#2 – Google

Both Facebook and Google allow marketing to email lists and phone lists. Taking a list of emails and importing it into “audiences” or lists and then building an ad campaign to serve ads based on certain demographic information like geo-location or the city or county they are in, their gender, why serve ads for high heels to men right! You can also target by age group, no sense in selling a Bugatti to 18-24 year olds unless you want to target your ad to Justin Bieber.

All of these controls and more are available to you on both the Facebook and Google Platforms. Here is how you do it…

Facebook

Custom-Audience

Google

02-Customer-Emails

06-Customer-Email-List

With that said there are some limitations. Google does not allow phone lists yet. Facebook allows both email and phone lists. Both Facebook and Google have other lists options that depending on your business may be worth exploring.

Serving these ads are typically very inexpensive however you will want to be sure to have the right advertising campaign and sales funnel for best results. Content marketing is key when marketing to lists and audiences. Check out this Really Great Example.

Don’t forget to focus on your landing pages.