Tag Archives: CPL

Case Study – Healthcare Company

Situation

Healthcare Company is an online doctor referral service that connects patients with doctors and insurance plans. The demand for lead generation is essential for the business to function. The website is focused on connecting consumers with healthcare solutions and issues. The challenge was to bring in enough leads at a low enough cost per acquisition for the model to work.

When we were brought in, the client had mastered lead generation funnels for one type of client but was struggling to bring the Cost per Acquisition (CPA) down below $250. Our challenge was to create new lead opportunities covering different procedures and specialties at a cost per acquisition of $150 a lead within a 35-mile radius of the clinic where procedures would be performed. Our goal was to generate 20 leads in month one and 40 leads during month two.

Solution

During analysis of the current lead funnels, we realized the cost of traditional media was inflating the CPA. This was especially true in crowded urban markets. We tackled the lead generation problem by implementing a new strategy using Facebook’s advertising platform. We initially focused on one general procedure and we were producing leads within the first 30 days at $60 CPA…

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Vero Beach Marketing _ Case Study _ Healthcare Company

Case Study – Furniture Company

Situation

A furniture company that sells proprietary modular furniture. Margins are very low, and we’re up against big boys like Lazy Boy and Serta. A true David vs. Goliath story.

The company’s main focus and goal was to sell more products. The brand had two main challenges. First, the brand had no digital focus or strategy for growing its online business. Second, connecting with customers in order to convey the functionality of their product was difficult. Being that the product was a disruption to the current marketplace, the business had a hard time conveying to the customer what their product did while at the same time having the challenge of selling furniture online at a time when furniture was largely sold in person at retail stores.

Solution

When faced with this complicated set of problems, Vero Beach Marketing chose a 3-step approach to monetize. First, we focused on the existing sales channel and worked to replicate its success using the Facebook marketing platform. Within two months of testing, we had…

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Vero Beach Marketing _ Case Study _ Furniture Company

Case Study – Real Estate Team

Situation

A real estate team in a seasonal vacation city wanted to have a steady cost effective stream of leads year round. This was a challenging project as we had two major hurdles in front of us.
First, we had to contend with a seasonal interest in property and second, we were marketing in a platform that other agents use to acquire leads.

Beyond those two challenges, we also had to contend with a client that was not sure of there own CPA (Cost per Acquisition) and lead life cycle.

Solution

We worked with the client to identify their actual CPA. By doing this, we were able to establish a benchmark for acquiring new leads to the business versus traditional methods like print media. With a benchmark identified on lead generation, we started to run advertising campaigns on a new marketing platform.

Our way of tackling this issue was to create a year-round systematic campaign. By doing this we were able to combat the seasonal nature of the area…

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Vero Beach Marketing _ Case Study _ Real Estate Team